Pinterest Connects “DIY” People to Your Cause

Grist used Pinterest to inspire people to take eco-friendly actions through recipes and projects.

A report from the Pew Research Center found that only one third of people born after 1980 called themselves environmentalists. Grist, an environmental magazine, saw a need to persuade more young people to adopt greener habits and get educated about the impact of climate change.

Pinterest gave Grist a format to showcase visually stunning content, while keeping with the magazine’s playful tone. Grist pinned pictures depicting the beauty of nature and to highlight examples of activism, such as the story of middle school students who convinced their school district to ban Styrofoam food containers.