Pinterest Connects “DIY” People to Your Cause

Grist used Pinterest to inspire people to take eco-friendly actions through recipes and projects.

A report from the Pew Research Center found that only one third of people born after 1980 called themselves environmentalists. Grist, an environmental magazine, saw a need to persuade more young people to adopt greener habits and get educated about the impact of climate change.

Pinterest gave Grist a format to showcase visually stunning content, while keeping with the magazine’s playful tone. Grist pinned pictures depicting the beauty of nature and to highlight examples of activism, such as the story of middle school students who convinced their school district to ban Styrofoam food containers.

RELATED ON STORYTELLING FOR GOOD

Related, on Storytelling for Good

Make Video Part of Your Nonprofit Marketing Four strategies to enhance your video marketing.

Small Britt Vogel

5 Storytelling Best Practices at the Heart of Humans of New York Tell more stories from the heart.
  • 1 Comment
  • 11 Saved

Small Lauren Girardin

Use Stories to Win the Inbox Battle Oxfam utilized email to tell a moving story about a refugee caught in the grip of a crisis.
  • 2 Saved

Hatch The Storytelling for Good Team

A Guide to Medium
  • 6 Saved

Hatch The Storytelling for Good Team

Would You Sit Next to Yourself at a Party? Up your game. Tell that great story we all want to hear.
  • 34 Comments
  • 6 Saved

Small Marjan Safinia

A Guide to Medium
  • 6 Saved

Hatch The Storytelling for Good Team