There are many kinds of stories you could tell about your cause and the people involved in it. You could tell stories about the people whose lives are directly affected by your work—and the people who join forces with them to create change. Or you could tell stories that show the human consequences of the problem your organization addresses—and the solutions that give people hope. Each of these stories can help to communicate key ideas from your narrative framework.

But every story begins and ends with an audience. In this section, we’ll begin to sketch out the stories that will captivate your audiences and move them to action.

Key Lesson What’s Your Story’s Purpose?

In this lesson, you will identify key audiences and objectives for your story, and how they relate to each phase of your story.

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Key Lesson Telling Stories About Impact

In this lesson, you will learn about the Social Impact Story Map and sketch a sample outline of your own story.

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