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Stop Telling Your Whole Story — And Other Tips From The Video Trenches Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.
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Default Liz Norton

Seeing is Believing: The Power of Visual Communications Best practices for harnessing the power of visual communications in your storytelling.
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Small Nicole Lampe

What Nonprofits Can Learn from Public Radio about Storytelling Practical tips to add audio storytelling to your digital communications toolkit.
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Small Will Coley

When Your Story is No Longer Yours: Five Ways to Tell if an Attack on Your Reputation is Working Are you prepared to deal with and respond to unwanted attention?
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Small Shaun Adamec

Would You Sit Next to Yourself at a Party? Up your game. Tell that great story we all want to hear.
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Small Marjan Safinia

Make them listen—and make them care Using details like dialogue and vivid descriptions makes your story more memorable, meaningful and persuasive.

Small Pete Tontillo

A Tale of Two Videos The difference between making a video and making an impact.
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Small Andy Goodman

Use Stories to Build Communities That Can Be Harnessed to Act Technology provides platforms and tools but now, more than ever, social movements—online and offline—are built on the essence of our humanity.
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Small Maria Ressa

Are We Setting the Bar Too High on Telling Stories with Data? Rigorous data gathering and analysis can get in the way of effective storytelling.
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Small Beth Kanter

Your Mission Statement is Not Your Story Your stories exemplify your mission, but are not bound by it.
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Evaluating Storytelling: Where to Start? Three ideas starting to evaluate your storytelling efforts.
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Small RJ Bee

You’ve Got a Story. Now What? Why a call to action is an essential part of your story—and how to create one online.
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Small RJ Bee

Cutting Through The Jargon Make your stories simple and appealing.

Default Eric Zimmermann

Setting Up a Storybank A storybank is a mechanism for capturing and sharing stories in a variety of media.
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Small Wendy Levy

Periscope for Nonprofits: A Quick Guide & Review Use live streaming in your storytelling strategy.
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Small Caroline Avakian

What Makes a Great Story from the Founder of StoryCorps Audio is an intimate and authentic medium—a powerful combination for telling emotional stories.
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Small Mathias Black

Nonprofit Photography: Ethics and Approaches Best practices and tips on ethics and approaches in humanitarian photography for social impact.
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Small Margot Duane

Making the Case to Invest in Story 6 campaign strategies to deliver a win for storytelling in your organization.
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Small Neill Coleman

Your CEO as Master Storyteller Three types of stories leaders need to tell.
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Small Justina Chen

How to Use Stories On Major Donor Visits Four tips for telling better stories to major donors.
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Default Vanessa

The Black Box If we can’t see what’s happening in our mind’s eye, we won’t feel anything. And it’s the feelings we remember first when we remember a story.
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Small Andy Goodman

Planning to Win: Build Rock-Solid Storytelling Campaigns Free online tool for nonprofits building change campaigns.
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Small Kristin Grimm

Spoken From the Heart: An Interview with StoryCorps' Eve Claxton There is nothing more powerful than a story told by the people who lived it.

Small Eve Claxton

5 Storytelling Best Practices at the Heart of Humans of New York Tell more stories from the heart.
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Small Lauren Girardin

Allies Against Slavery Uses Storytelling to Surpass Fundraising Goal Use different mediums to broaden your audience and tell great stories.

Small Rob Wu

Taming the Measurement Monster When measurement is built into the process from the very beginning, it can help you deploy your stories in a more effective way.
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Default Robert Medina

Stories Where Photos Do Most of the Telling Even when you have a good story, telling it on your website can be tricky.

Small Andy Goodman

Storytelling Adventures from the Amazon: On The Ground When creating stories on a budget, planning, collaboration and flexibility are key to success.

Small Doug Hattaway

The Backpack Journalist: Digital Storytelling on a Shoestring Why I left a corner office to become a backpack journalist.

Small Alexandra Christy

Turning Data Into Action (Not Just Dashboards) Adopt a data culture to back your storytelling.
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Small George Weiner

A Single Story Does Not Change the World Tell your audience stories that matter the most to them.
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Small Alison Byrne Fields

Beyond the Comfort Zone: Telling Stories that Matter There’s something about the prompt “tell me a story” that makes people think more about the limitations than the possibilities.
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Small Traci E. Carpenter

The Storytelling Sleuth: Using Data Science to Make Your Case Three non-profits that utilize data to tell stories.
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Small Robin Deutsch Edwards

What Are Archetypes and How Do I Use Them in Storytelling? Part II How to use different archetypes to appeal to your audience's aspirations
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Small Kimaya Dixit

The 40/60 Content Rule: Less Time Writing, More Time Sharing 40% of your time should be spent creating content, while the remaining 60% should be spent promoting content.
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Small Garth Moore

What are Archetypes and How Do I Use Them in Storytelling? Part I How to drive people to work towards a goal and support your cause through storytelling.
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Small Kimaya Dixit

Making Time for Story I know we’re all on board for storytelling, but really, who has the time?
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Make Video Part of Your Nonprofit Marketing Four strategies to enhance your video marketing.

Small Britt Vogel

Making the Most of Your Best Stories Focus on a few great stories and build as many doors into them as possible.
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Small Liba Rubenstein

The Science of Storytelling, Part 2: Harnessing the Power of Patterns This series explains the science that makes storytelling such a powerful form of communication. Part 2 explores how stories keep us engaged by…

Default Eric Zimmermann

Writing for the Web: Developing Voice, Tone and Editorial Structure Best practices to ensure your web copy is clear and compelling.

Small Quinn MacRorie

Tell Donors the Right Story With Your Annual Report Survival, Success, Transformation: Maslow's hierarchy of needs can make your next annual report really sing for donors.
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Small Rachel Hope Allison

The Science of Storytelling What makes a story great? How much power do stories hold?
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The Storytellers Formerly Known as the Audience We have to make our stories intrinsically connect with the audience.
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Default victor ombonya

Better Phrasing for Online Fundraising? A recent study investigates phrases that drive crowdsourced giving.

Small Andy Goodman

Repurposing Content: What’s Old is New Again Get extra mileage from your best stories.
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Small Jereme Bivins

Three Ways You Were Born to Tell Great Stories Stories play a central role in how we make sense of our world.
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Small John Haydon

The Voyage and Return: A Framework for Stories about Learning An alternative story map for when obstacles are too great for the first pass.

Small RJ Bee

The State of Storytelling in Philanthropy Five tips to help build your organization’s storytelling efforts.
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Small RJ Bee

What I’ve Learned So Far about Interviewing for Video and Audio Stories Tips from a pro on how to prepare for, set-up and conduct interviews for audio or visual stories.

Small Will Coley

Mining the Mindset of a Publisher We’re all publishers now, whether we know it or not.
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Small Lara Setrakian

The Science of Storytelling, Part 1: Help Your Audience Understand Cause and Effect Explore how stories help our brains process the complexity of the world around us.
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Default Eric Zimmermann

Rhythm: The Most Important Thing About Your Organization That You Don’t Understand Organizational rhythms have a fundamental effect on how we tell our stories.
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Small Matt Locke

Do Your Nonprofit Stories Have These 3 Essential Elements? Your stories need a hook, hold and payoff.
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Small John Haydon

Storytelling Adventures from the Amazon: The Beginning At the heart of your storytelling strategies are your allies.

Small Doug Hattaway

Storytelling With Data: A Children's Tale Taking a data-based visualization approach in your storytelling.
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Humans of New York Raises $300,000 A storytelling photographer widened his focus and raised more than $300,000 in a matter of days for Hurricane Sandy relief.
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Small Kimaya Dixit

Mamas Day: Recognizing a Profound Act of Community How investing in technology, using online platforms and tracking metrics allows the true heart of the campaign to shine through.
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Small Eveline Shen

Trickle Up Shares Personal Journey in Email Campaign To show its supporters how microenterprises work, Trickle Up shared the personal journey of a person who benefited from its program.
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Small RJ Bee

Project Renewal Raises $80,000 With CauseVox and #GivingTuesday The growth of fundraising platforms and challenges has made it more important than ever for nonprofits to find that sweet spot of storytelling.

Small Rob Wu

British Red Cross Uses YouTube Stars to Reach Teenagers 90% of individuals surveyed after watching the videos stated they felt more confident in their ability to help administer first aid.
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Small Doug Hattaway

Greenpeace Mobilisation Lab's Campaign to Free the Arctic 30 Infusing storytelling into advocacy campaigns.
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To Write Love on Her Arms Crowdsources Stories To Write Love On Her Arms (TWLOHA) encouraged supporters to share fears and dreams on Tumblr as part of a campaign to reach people with mental health…
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Small Kimaya Dixit

Community Foundation Two-Person Content Team A two-person content team at a small foundation nearly tripled its audience by crafting strategic stories designed to achieve specific goals.
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Small Doug Hattaway

UNICEF Uses Google+ to Share Stories From the Field UNICEF virtually convened activists, bloggers and students to share stories about issues affecting the Democratic Republic of Congo.
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Small RJ Bee

Bringing the Freedom to Marry for All to the National Level Making marriage equality a reality nationwide with storytelling campaigns.

Small Jessalyn Kiesa

4 Ways to Help Grantees Share Their Stories

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Honing Your Team’s Skills: Investing in Professional Development How to build a sustainable storytelling process for the long term.
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How to Incorporate Multimedia into Your Storytelling What is multimedia storytelling and why should you incorporate it into your content plan?
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Default Eric Zimmermann

Drive Results With a Strategic Engagement Strategy Four tactics to consider for your engagement strategy.
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Need Some Inspiration? Begin at the Beginning... For these organizations, the "creation story" is a great place to begin talking about their work, but there's a larger value here as well.
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Small Andy Goodman

Stories from the Field The Intersection of Sports and Impact Storytelling
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Small Gabriel Jacobs

Identifying the Right Format for Your Story When to use copy, images, video or audio to best tell your story.
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How To Win Your Year-end Appeal: A Storytelling Checklist Ensure your year-end appeal meets its goals through effective storytelling.

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Best of Storytelling 2016 2016 didn’t just bring a rollercoaster of emotional events—it brought a series of stories that tugged at different heartstrings.

Small Eliana Reyes

You Have the Content, Now Create an Engaged Community How to grow your community organically and with help from targeted advertising.
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Building a Sustainable Storytelling Organization The key elements of a storytelling organization and how to build a storytelling culture.
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Track Your Results Toward Social Impact with Clear KPIs How to set appropriate measurement and engagement goals that drive results.
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Knowing the Rules for Real-Time Response Three best practices for engaging in conversations via social media.

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Can Stories Really Create Impact? We live in a time when creative and transformative stories are more urgent than ever.

Small Wendy Levy

Why the Small Stories Matter in Nonprofit Marketing Share moments of triumph and hope to fuel action from your supporters.
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Small Kim Soth Boyle

Developing Your Organization’s Voice and Tone Drive online engagement with your organization’s personality.
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A Guide to Email
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A Guide to Measuring Impact With Third Party Tools
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A Guide to Measuring Impact With Google Analytics
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A Guide to Measuring Impact on Twitter
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A Guide to Measuring Impact on YouTube
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A Guide to Pinterest
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A Guide to LinkedIn
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A Guide to Measuring Impact on Tumblr
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A Guide to Tumblr
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A Guide to Measuring Impact on Instagram
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A Guide to Instagram
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A Guide to YouTube
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A Guide to Facebook
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A Guide to Twitter
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A Guide to Measuring Impact on Facebook
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A Guide to Blogging and CMS
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A Guide to Medium
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Map Program Outcomes to Key Performance Indicators The Knight Foundation utilized specific KPIs to assess motivational power of storytelling.

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Recruit Volunteers on LinkedIn Catchafire used LinkedIn to promote volunteer opportunities to a national network of professionals with valuable skills to share.

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Pinterest Connects “DIY” People to Your Cause Grist used Pinterest to inspire people to take eco-friendly actions through recipes and projects.

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Put a Human Face on Your Organization The Humane Society made its CEO, Wayne Pacelle, the main messenger on the nonprofit’s blog.
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Shareable Visuals Help Spread Your Stories The Human Rights Campaign asked supporters to display its logo on their Facebook profiles and tell their stories about marriage equality—and millions…
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Use Tumblr to Collect and Spread Stories Planned Parenthood utilized Tumblr's Submit feature to collect stories and start conversations about sexual and reproductive health.
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Use Stories to Win the Inbox Battle Oxfam utilized email to tell a moving story about a refugee caught in the grip of a crisis.
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Video Blogging Brings Stories to Life Refugees International uses powerful videos on its blog to show the realities facing refugees around the world.
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