This is a comprehensive guide for evaluating the effectiveness of nonprofit and foundation communications.

This article discusses strategies for assessing the effectiveness of a nonprofit's communication efforts.

A a breakdown of why identifying KPIs is vital to your digital marketing plan, along with common metrics you can use and how to measure them.

The Power of Asset Framing: A Conversation with Trabian Shorters.

Download the Aspirational Communications PDF file.

Five stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.

Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.

Using details like dialogue and vivid descriptions makes your story more memorable, meaningful and persuasive.

We have to make our stories intrinsically connect with the audience.

I know we’re all on board for storytelling, but really, who has the time?

An alternative story map for when obstacles are too great for the first pass.

Three non-profits that utilize data to tell stories.

Tips from a pro on how to prepare for, set-up and conduct interviews for audio or visual stories.

Best practices to ensure your web copy is clear and compelling.

We’re all publishers now, whether we know it or not.

Survival, Success, Transformation: Maslow's hierarchy of needs can make your next annual report really sing for donors.

Best practices and tips on ethics and approaches in humanitarian photography for social impact.

A storybank is a mechanism for capturing and sharing stories in a variety of media.

This series explains the science that makes storytelling such a powerful form of communication. Part 2 explores how stories keep us engaged by triggering “pattern recognition” in our brains.

If we can’t see what’s happening in our mind’s eye, we won’t feel anything. And it’s the feelings we remember first when we remember a story.