• Key Content article

Stop Telling Your Whole Story — And Other Tips From The Video Trenches Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.

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Make them listen—and make them care Using details like dialogue and vivid descriptions makes your story more memorable, meaningful and persuasive.

The Storytellers Formerly Known as the Audience We have to make our stories intrinsically connect with the audience.

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Making Time for Story I know we’re all on board for storytelling, but really, who has the time?

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The Voyage and Return: A Framework for Stories about Learning An alternative story map for when obstacles are too great for the first pass.

The Storytelling Sleuth: Using Data Science to Make Your Case Three non-profits that utilize data to tell stories.

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What I’ve Learned So Far about Interviewing for Video and Audio Stories Tips from a pro on how to prepare for, set-up and conduct interviews for audio or visual stories.

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Writing for the Web: Developing Voice, Tone and Editorial Structure Best practices to ensure your web copy is clear and compelling.

Mining the Mindset of a Publisher We’re all publishers now, whether we know it or not.

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Better Phrasing for Online Fundraising? A recent study investigates phrases that drive crowdsourced giving.

Repurposing Content: What’s Old is New Again Get extra mileage from your best stories.

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Tell Donors the Right Story With Your Annual Report Survival, Success, Transformation: Maslow's hierarchy of needs can make your next annual report really sing for donors.

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Nonprofit Photography: Ethics and Approaches Best practices and tips on ethics and approaches in humanitarian photography for social impact.

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Setting Up a Storybank A storybank is a mechanism for capturing and sharing stories in a variety of media.

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The Science of Storytelling, Part 2: Harnessing the Power of Patterns This series explains the science that makes storytelling such a powerful form of communication. Part 2 explores how stories keep us engaged by…

The Black Box If we can’t see what’s happening in our mind’s eye, we won’t feel anything. And it’s the feelings we remember first when we remember a story.

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Your CEO as Master Storyteller Three types of stories leaders need to tell.

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Do Your Nonprofit Stories Have These 3 Essential Elements? Your stories need a hook, hold and payoff.

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How to Use Stories On Major Donor Visits Four tips for telling better stories to major donors.

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Seeing is Believing: The Power of Visual Communications Best practices for harnessing the power of visual communications in your storytelling.

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The State of Storytelling in Philanthropy Five tips to help build your organization’s storytelling efforts.

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Spoken From the Heart: An Interview with StoryCorps' Eve Claxton There is nothing more powerful than a story told by the people who lived it.

Your Mission Statement is Not Your Story Your stories exemplify your mission, but are not bound by it.

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Storytelling Adventures from the Amazon: The Beginning At the heart of your storytelling strategies are your allies.

What Nonprofits Can Learn from Public Radio about Storytelling Practical tips to add audio storytelling to your digital communications toolkit.

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When Your Story is No Longer Yours: Five Ways to Tell if an Attack on Your Reputation is Working Are you prepared to deal with and respond to unwanted attention?

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Would You Sit Next to Yourself at a Party? Up your game. Tell that great story we all want to hear.

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You’ve Got a Story. Now What? Why a call to action is an essential part of your story—and how to create one online.

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Are We Setting the Bar Too High on Telling Stories with Data? Rigorous data gathering and analysis can get in the way of effective storytelling.

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A Tale of Two Videos The difference between making a video and making an impact.

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Cutting Through The Jargon Make your stories simple and appealing.

Turning Data Into Action (Not Just Dashboards) Adopt a data culture to back your storytelling.

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What are Archetypes and How Do I Use Them in Storytelling? Part I How to drive people to work towards a goal and support your cause through storytelling.

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Make Video Part of Your Nonprofit Marketing Four strategies to enhance your video marketing.

Three Ways You Were Born to Tell Great Stories Stories play a central role in how we make sense of our world.

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Making the Case to Invest in Story 6 campaign strategies to deliver a win for storytelling in your organization.

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5 Storytelling Best Practices at the Heart of Humans of New York Tell more stories from the heart.

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Allies Against Slavery Uses Storytelling to Surpass Fundraising Goal Use different mediums to broaden your audience and tell great stories.

The 40/60 Content Rule: Less Time Writing, More Time Sharing 40% of your time should be spent creating content, while the remaining 60% should be spent promoting content.

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Planning to Win: Build Rock-Solid Storytelling Campaigns Free online tool for nonprofits building change campaigns.

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Use Stories to Build Communities That Can Be Harnessed to Act Technology provides platforms and tools but now, more than ever, social movements—online and offline—are built on the essence of our humanity.

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What Are Archetypes and How Do I Use Them in Storytelling? Part II How to use different archetypes to appeal to your audience's aspirations

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The Science of Storytelling, Part 1: Help Your Audience Understand Cause and Effect Explore how stories help our brains process the complexity of the world around us.

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Beyond the Comfort Zone: Telling Stories that Matter There’s something about the prompt “tell me a story” that makes people think more about the limitations than the possibilities.

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Stories Where Photos Do Most of the Telling Even when you have a good story, telling it on your website can be tricky.

A Single Story Does Not Change the World Tell your audience stories that matter the most to them.

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Evaluating Storytelling: Where to Start? Three ideas starting to evaluate your storytelling efforts.

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Storytelling Adventures from the Amazon: On The Ground When creating stories on a budget, planning, collaboration and flexibility are key to success.

Taming the Measurement Monster When measurement is built into the process from the very beginning, it can help you deploy your stories in a more effective way.

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The Backpack Journalist: Digital Storytelling on a Shoestring Why I left a corner office to become a backpack journalist.

What Makes a Great Story from the Founder of StoryCorps Audio is an intimate and authentic medium—a powerful combination for telling emotional stories.

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Periscope for Nonprofits: A Quick Guide & Review Use live streaming in your storytelling strategy.

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The Science of Storytelling What makes a story great? How much power do stories hold?

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Rhythm: The Most Important Thing About Your Organization That You Don’t Understand Organizational rhythms have a fundamental effect on how we tell our stories.

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Making the Most of Your Best Stories Focus on a few great stories and build as many doors into them as possible.

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• Key Evaluation article

Best of Storytelling 2016 2016 didn’t just bring a rollercoaster of emotional events—it brought a series of stories that tugged at different heartstrings.

• Key Strategy article

Building a Sustainable Storytelling Organization The key elements of a storytelling organization and how to build a storytelling culture.

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• Key Strategy article

Honing Your Team’s Skills: Investing in Professional Development How to build a sustainable storytelling process for the long term.

• 1 Comment
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How to Incorporate Multimedia into Your Storytelling What is multimedia storytelling and why should you incorporate it into your content plan?

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The Power of Story

How To Win Your Year-end Appeal: A Storytelling Checklist Ensure your year-end appeal meets its goals through effective storytelling.

• Key Strategy article

Identifying the Right Format for Your Story When to use copy, images, video or audio to best tell your story.

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• Key Engagement article

You Have the Content, Now Create an Engaged Community How to grow your community organically and with help from targeted advertising.

• 1 Comment

• Key Engagement article

Knowing the Rules for Real-Time Response Three best practices for engaging in conversations via social media.

For Authentic Storytelling, Spend the Reputational Capital

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Need Some Inspiration? Begin at the Beginning... For these organizations, the "creation story" is a great place to begin talking about their work, but there's a larger value here as well.

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• Key Evaluation article

Track Your Results Toward Social Impact with Clear KPIs How to set appropriate measurement and engagement goals that drive results.

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Why the Small Stories Matter in Nonprofit Marketing Share moments of triumph and hope to fuel action from your supporters.

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• Key Engagement article

Developing Your Organization’s Voice and Tone Drive online engagement with your organization’s personality.

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On Storytelling — In Conversation with Andy Goodman of The Goodman Center

Partnering with People to Tell Their Own Stories By Kate Marple

Character, Storytelling & The Science of Engineering Empathy Webinar replay with playwright, director, and actor Jessica Blank.

Putting Digital Punch in “Immersive Storytelling”

Storytelling: What’s In It for You?

The Science of Story Building: Leave Room for Your Audience

The Power of VR Storytelling

Replay: The Science of Story Building

Stories from the Field The Intersection of Sports and Impact Storytelling

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Socially Responsible Video Storytelling This is a recap of the ComNet19 Breakout Session presented by Kareem Alston, Nico Calvo Rosenstone, and Maria Mottola

4 Ways to Help Grantees Share Their Stories

• Key Engagement article

Drive Results With a Strategic Engagement Strategy Four tactics to consider for your engagement strategy.

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A Guide to Facebook

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A Guide to Pinterest

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A Guide to Medium

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A Guide to Blogging and CMS

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A Guide to YouTube

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A Guide to Tumblr

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A Guide to Measuring Impact on YouTube

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A Guide to Measuring Impact on Tumblr

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A Guide to Measuring Impact With Google Analytics

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A Guide to Twitter

• 1 Comment
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A Guide to Measuring Impact With Third Party Tools

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A Guide to Instagram

• 3 Comments
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A Guide to Email

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A Guide to LinkedIn

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A Guide to Measuring Impact on Facebook

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A Guide to Measuring Impact on Instagram

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A Guide to Measuring Impact on Twitter

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