Use Tumblr to Collect and Spread Stories

Planned Parenthood utilized Tumblr's Submit feature to collect stories and start conversations about sexual and reproductive health.

Planned Parenthood wanted to spread information about sexual and reproductive health, so it engaged its Tumblr followers in public conversations about these issues. Using the site’s Submit feature, users could ask Planned Parenthood questions about sexual and reproductive health directly, which the organization would then answer publicly.

Along with answering questions, Tumblr’s multimedia format allowed Planned Parenthood to post infographics, videos and other eye-catching content. Users can “like” and reblog content, vastly expanding the reach of Planned Parenthood’s information.

RELATED ON STORYTELLING FOR GOOD

Related, on Storytelling for Good

Make Video Part of Your Nonprofit Marketing Four strategies to enhance your video marketing.

Small Britt Vogel

Making the Most of Your Best Stories Focus on a few great stories and build as many doors into them as possible.
  • 3 Saved

Small Liba Rubenstein

Mining the Mindset of a Publisher We’re all publishers now, whether we know it or not.
  • 1 Comment
  • 4 Saved

Small Lara Setrakian

A Guide to Instagram
  • 3 Comments
  • 2 Saved

Hatch The Storytelling for Good Team

What Makes a Great Story from the Founder of StoryCorps Audio is an intimate and authentic medium—a powerful combination for telling emotional stories.
  • 2 Comments
  • 3 Saved

Small Mathias Black

Video Blogging Brings Stories to Life Refugees International uses powerful videos on its blog to show the realities facing refugees around the world.
  • 1 Saved

Hatch The Storytelling for Good Team