Use Tumblr to Collect and Spread Stories

Planned Parenthood utilized Tumblr's Submit feature to collect stories and start conversations about sexual and reproductive health.

Planned Parenthood wanted to spread information about sexual and reproductive health, so it engaged its Tumblr followers in public conversations about these issues. Using the site’s Submit feature, users could ask Planned Parenthood questions about sexual and reproductive health directly, which the organization would then answer publicly.

Along with answering questions, Tumblr’s multimedia format allowed Planned Parenthood to post infographics, videos and other eye-catching content. Users can “like” and reblog content, vastly expanding the reach of Planned Parenthood’s information.

RELATED ON STORYTELLING FOR GOOD

Related, on Storytelling for Good

Storytelling Adventures from the Amazon: The Beginning At the heart of your storytelling strategies are your allies.

Small Doug Hattaway

Greenpeace Mobilisation Lab's Campaign to Free the Arctic 30 Infusing storytelling into advocacy campaigns.
  • 2 Comments
  • 4 Saved

Small Mob Lab Team

Stories from the Field The Intersection of Sports and Impact Storytelling
  • 2 Saved

Small Gabriel Jacobs

Make Video Part of Your Nonprofit Marketing Four strategies to enhance your video marketing.

Small Britt Vogel

Beyond the Comfort Zone: Telling Stories that Matter There’s something about the prompt “tell me a story” that makes people think more about the limitations than the possibilities.
  • 1 Comment
  • 5 Saved

Small Traci E. Carpenter

Stop Telling Your Whole Story — And Other Tips From The Video Trenches Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.
  • 3 Saved

Default Liz Norton