Use Tumblr to Collect and Spread Stories

Planned Parenthood utilized Tumblr's Submit feature to collect stories and start conversations about sexual and reproductive health.

Planned Parenthood wanted to spread information about sexual and reproductive health, so it engaged its Tumblr followers in public conversations about these issues. Using the site’s Submit feature, users could ask Planned Parenthood questions about sexual and reproductive health directly, which the organization would then answer publicly.

Along with answering questions, Tumblr’s multimedia format allowed Planned Parenthood to post infographics, videos and other eye-catching content. Users can “like” and reblog content, vastly expanding the reach of Planned Parenthood’s information.

RELATED ON STORYTELLING FOR GOOD

Related, on Storytelling for Good

The Power of Story

Hatch The Storytelling for Good Team

Three Ways You Were Born to Tell Great Stories Stories play a central role in how we make sense of our world.
  • 1 Saved

Small John Haydon

Make Video Part of Your Nonprofit Marketing Four strategies to enhance your video marketing.

Small Britt Vogel

Pinterest Connects “DIY” People to Your Cause Grist used Pinterest to inspire people to take eco-friendly actions through recipes and projects.

Hatch The Storytelling for Good Team

Storytelling With Data: A Children's Tale Taking a data-based visualization approach in your storytelling.
  • 2 Saved

Hatch The Storytelling for Good Team

The Black Box If we can’t see what’s happening in our mind’s eye, we won’t feel anything. And it’s the feelings we remember first when we remember a story.
  • 1 Saved

Small Andy Goodman