Glos•sa•ry /ˈɡläsərē/
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Efficacy
the ability to produce a desired or intended result
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Influencer
user who has relevance, reach and resonance on a specific topic or issue
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KPI
Key Performance Indicator
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Narrative Framework
the overarching story that helps to provide structure and consistency for all of the individual stories your organization will tell
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People Served
the beneficiaries, end users, clients, customers or people your organization serves
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Storytelling Objectives
outlining the ways you will plan to motivate and mobilize audiences to support your specific cause
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Supporters
the people who play a role in advancing your cause
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Trend
popular topics and hashtags that are being talked about on a platform
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Upload
a transfer of data from an electronic device to another location or platform
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Virality
the tendency of an image, video or piece of information to be circulated rapidly and widely at large scale
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Blogging
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Blog
a term used to describe websites that maintain an ongoing chronicle of information
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Content Management System (CMS)
a web application designed to make it easy for non-technical users to add, edit and manage a website
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HTML
Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on web pages
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Open-source
a program in which the source code is available to the general public for use and/or modification from its original design free of charge
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Plugin
a software component that adds a specific feature to an existing software application that helps with customization
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Post or entry
an article published on a blog
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Python
a widely used general-purpose, high-level programming language
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Search Engine optimization (SEO)
a process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results
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Email
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Email
messages distributed by electronic means from one user to one or more recipients via a network
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Newsletter
a regularly distributed publication that is generally about one main topic of interest to its subscribers
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Facebook
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Boost
a paid service by Facebook to place your content in News Feeds, increasing the likelihood that your audience will see them
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Friend
another user with whom you have connected, called “adding as a Friend” or “friending”; when you add a user as a Friend, your News Feed automatically follows their activities on Facebook and vice versa
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Individual Profile or Personal Profile
for personal, non-commercial use to represent individual people; you can connect with other users to follow their updates
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Like Page
allows a Page’s activities and stories to appear on your News Feed
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Like Post
liked Post may be displayed on your Friends’ News Feeds
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Message
personal messages sent from one Facebook user to another do not appear in public for anyone else to read
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News Feed
an ongoing list of updates on your homepage that displays new Posts from your Friends and Pages you Like and follow
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Timeline
a chronological list of your Posts and the comments, Likes, or shares from Followers or Friends on your Page or Profile; as an organization’s Page, your Timeline will be visible to everyone
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Google+
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Circles
categories to organize users, circles act like filters for posting content
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Communities
groups created by brands or individuals to spark conversations and share information about specific topics
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Hangout
a video chat with up to 10 people at one time
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Hangout on Air (HOA)
a Hangout that is “broadcasted” (on air), and can be watched both live on your Google Plus Page or YouTube page or viewed after the Hangout ends
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Page
a Google+ Page is created by a business or a brand and is similar to a Profile
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plus 1
allows users to indicate they appreciated shared content
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Stream
shows the stream of content posted from others in your circles
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Instagram
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Followers
a user who has chosen to see your content on their home page
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Post
a user action to share content with all your Followers or directly with an individual Follower
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LinkedIn
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Comment
a reply or feedback in response to posted or shared stories
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Company Page
a page created by organizations or businesses to share information about their company and post updates
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Connections
members who have accepted invitations to connect are connections, connections can view profiles and networks of one another
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Groups
serve as discussion forums on LinkedIn between group members
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Like
a user action that shows appreciation
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Mention
a user can mention another user or company by adding @ before their user name
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Profile
for personal use to represent individual people
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Sponsored stories
paid advertising to promote content
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Medium
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Collections
special pages where a user can curate content from different authors, usually about a specific topic or subject
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External Sharing
a user action to share stories directly on Twitter, Facebook or email
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Notes
comments by users on specific paragraphs within a story by clicking a small button in the sidebar
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Recommend
when a user shares a story with their followers
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Pinterest
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Boards
collections of Pins, usually with a common theme
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Follow
subscribe to a user’s board by clicking the “Follow” button at the bottom of a specific board or click the “Follow all” button under a user’s profile name to subscribe to all their Pins
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Pins
images that are added to a Pinterest account
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Repin
copy a Pin from another user to a different board
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Storify
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Like or heart button
allows users to indicate they appreciated shared content
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Share
allows other users to share content on their social media accounts
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Tumblr
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Ask Box
allows anyone to ask questions on a Tumblr blog. All questions go straight into the user’s Inbox
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Bookmarklet
a tool that allows you to post directly from any browser directly to your blog (see tumblr.com/goodies)
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Dashboard
a syndicated feed of blogs users follow on their Tumblr account, updated in real time
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Microblog
a social media site to which a user makes short, frequent posts
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Re-blog
a function unique to Tumblr in which any blogger can re-post another blogger’s post onto their own blog, while maintaining attribution, helping to spreading the content across the network
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Reply
when a user responds to a post by clicking the Reply button
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Tag
a way to organize posts by labeling them with any relevant identifying word or phrase, tags provide a way to search content on Tumblr
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Themes
the design of your web-facing blog (see tumblr.com/themes)
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Twitter
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Direct Message (DM)
personal messages sent from one Twitter account to another that do not appear in public for anyone else to read; DMs can only be sent to a person who follows you
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Handle or “Twitter Handle”
the username they have selected and the accompanying URL, for instance: http://twitter.com/username
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List
a curated group of Twitter users used to organize and easily find Tweets by users with similar interests or mission; you can create your own Lists or subscribe to Lists created by others
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Retweet (RT)
a re-posting of someone else's Tweet from your account; the Tweet appears in your Feed via the original poster
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Tweet
any message posted to Twitter; all are required to be 140 characters or less
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Vine
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Explore
a list of different categories of Vine videos where users can discover content
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Hashtag
a word or phrase prefixed with a hash or pound sign (#) and used to identify messages on a specific topic, used as a navigation tool on Vine
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Like or Smiley Face
a user action that shows appreciation for a Vine
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Re-vine
a re-posting of someone else's Vine from a user’s account
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Vine
a six-second long video on Vine
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YouTube
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Annotation
an overlay on videos that allows you to place text over a video, including clickable links; you can add, edit and delete annotations to your videos, controlling the text, placement, timing and link URLs
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Channel
the public page for a user account on YouTube, containing uploaded videos, playlists, liked videos, Favorite videos, channel comments and general activity
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Favorite
a user action that adds a video to their channel’s Favorites playlist; users can also save the video and watch it later
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Subscribe
a user action (called “subscribing to a channel”) that allows users to see a channel’s activity in their home page feed
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Views
the number of times a video has been watched
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