Your organizational goals tie directly to digital metrics that you can use to measure the success of your storytelling efforts. Tracking progress with accurate, consistent and quantifiable metrics can also build a strong case to senior management for investing time and resources into your future storytelling efforts.

In this section, learn how to set Key Performance Indicators (KPIs) and metrics for your stories, see how others are evaluating their storytelling efforts, and explore a variety of tools to measure the reach and engagement on social networks.