Storytelling is successful only when there is a community of people who want to discover and share your stories. A successful community is based on a shared interest—in this case your cause—and authenticity, a genuine and participatory dialogue. Your storytelling efforts will allow you to engage in an ongoing conversation with your audiences, learn more about what they find compelling and generate new ideas and connections to your cause.

Key Lesson Selecting a Platform

In this lesson, we’ll talk about two initial steps to growing your community: first, finding the right places and platforms to establish a connection with your audiences; and next, how stories can help your audiences connect with you and others who care about your mission.

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