Key Lesson Selecting Your Platforms
With the sheer number of platforms used to create and share stories, many social impact organizations struggle to understand which ones will most effectively engage their target audiences. In this section, we’ll discuss choosing the right platforms for both your stories and your audiences.
1. For this particular storytelling campaign, what objective are you looking to achieve?
Select all that apply
Some storytelling platforms are more popular among certain communities of people. By describing the audiences for this story we can provide you with recommendations on which platform will be more likely to help you reach them.
2. How old are your audience members?
Select all that apply
3. Where do they (mostly) live?
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4. Are you trying to reach new audiences or talk to your existing audiences?
Select one
5. Will you be using video to tell your story?
Select one
6. Will you be using photography to tell your story?
Select one
7. Will you be using copy to tell your story?
Select one
Recommended Platforms
Here are some suggested guides for platforms that can help you meet your organization’s storytelling goals. Select a guide to learn more about the platform's strengths and weaknesses as a promotional tool, the audiences it reaches and how you can use it to effectively build a community with your stories.
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You've successfully selected the right platforms for your stories and audiences.
Next up: Evaluation
Further reading, based on your answers.
The 40/60 Content Rule: Less Time Writing, More Time Sharing
- 4 Comments
- 6 Saved
Best of Storytelling 2016
Greenpeace Mobilisation Lab's Campaign to Free the Arctic 30
- 2 Comments
- 4 Saved
Use Stories to Build Communities That Can Be Harnessed to Act
- 1 Comment
- 1 Saved
Use Tumblr to Collect and Spread Stories
- 3 Comments
A Guide to Measuring Impact With Third Party Tools
- 1 Comment
- 2 Saved
A Guide to Medium
- 6 Saved
UNICEF Uses Google+ to Share Stories From the Field
- 1 Saved
Repurposing Content: What’s Old is New Again
- 6 Saved