Key Lesson Selecting Your Platforms

With the sheer number of platforms used to create and share stories, many social impact organizations struggle to understand which ones will most effectively engage their target audiences. In this section, we’ll discuss choosing the right platforms for both your stories and your audiences.

1. For this particular storytelling campaign, what objective are you looking to achieve?

Select all that apply

Some storytelling platforms are more popular among certain communities of people. By describing the audiences for this story we can provide you with recommendations on which platform will be more likely to help you reach them.

2. How old are your audience members?

Select all that apply

3. Where do they (mostly) live?

Select all that apply

4. Are you trying to reach new audiences or talk to your existing audiences?

Select one

5. Will you be using video to tell your story?

Select one

7. Will you be using copy to tell your story?

Select one

Recommended Platforms

Here are some suggested guides for platforms that can help you meet your organization’s storytelling goals. Select a guide to learn more about the platform's strengths and weaknesses as a promotional tool, the audiences it reaches and how you can use it to effectively build a community with your stories.

See all Guidebooks

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Nice Job!

You've successfully selected the right platforms for your stories and audiences.

Next up: Evaluation

Further reading, based on your answers.

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