Key Lesson Selecting Your Platforms

With the sheer number of platforms used to create and share stories, many social impact organizations struggle to understand which ones will most effectively engage their target audiences. In this section, we’ll discuss choosing the right platforms for both your stories and your audiences.

1. For this particular storytelling campaign, what objective are you looking to achieve?

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Some storytelling platforms are more popular among certain communities of people. By describing the audiences for this story we can provide you with recommendations on which platform will be more likely to help you reach them.

2. How old are your audience members?

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3. Where do they (mostly) live?

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4. Are you trying to reach new audiences or talk to your existing audiences?

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5. Will you be using video to tell your story?

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A Tale of Two Videos The difference between making a video and making an impact.
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6. Will you be using photography to tell your story?

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Seeing is Believing: The Power of Visual Communications Best practices for harnessing the power of visual communications in your storytelling.
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7. Will you be using copy to tell your story?

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Cutting Through The Jargon Make your stories simple and appealing.

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Recommended Platforms

Here are some suggested guides for platforms that can help you meet your organization’s storytelling goals. Select a guide to learn more about the platform's strengths and weaknesses as a promotional tool, the audiences it reaches and how you can use it to effectively build a community with your stories.

A Guide to Facebook
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Hatch The Storytelling for Good Team

A Guide to Twitter
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Hatch The Storytelling for Good Team

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Nice Job!

You've successfully selected the right platforms for your stories and audiences.

Next up: Evaluation

Further reading, based on your answers.

The 40/60 Content Rule: Less Time Writing, More Time Sharing 40% of your time should be spent creating content, while the remaining 60% should be spent promoting content.
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Small Garth Moore

Best of Storytelling 2016 2016 didn’t just bring a rollercoaster of emotional events—it brought a series of stories that tugged at different heartstrings.

Small Eliana Reyes

Greenpeace Mobilisation Lab's Campaign to Free the Arctic 30 Infusing storytelling into advocacy campaigns.
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Small Mob Lab Team

Use Stories to Build Communities That Can Be Harnessed to Act Technology provides platforms and tools but now, more than ever, social movements—online and offline—are built on the essence of our humanity.
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Small Maria Ressa

Use Tumblr to Collect and Spread Stories Planned Parenthood utilized Tumblr's Submit feature to collect stories and start conversations about sexual and reproductive health.
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Hatch The Storytelling for Good Team

A Guide to Measuring Impact With Third Party Tools
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Hatch The Storytelling for Good Team

A Guide to Medium
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Hatch The Storytelling for Good Team

UNICEF Uses Google+ to Share Stories From the Field UNICEF virtually convened activists, bloggers and students to share stories about issues affecting the Democratic Republic of Congo.
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Small RJ Bee

Repurposing Content: What’s Old is New Again Get extra mileage from your best stories.
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Small Jereme Bivins