Articles
You’ve Got a Story. Now What?
Why a call to action is an essential part of your story—and how to create one online.
What are Archetypes and How Do I Use Them in Storytelling? Part I
How to drive people to work towards a goal and support your cause through storytelling.
Allies Against Slavery Uses Storytelling to Surpass Fundraising Goal
Use different mediums to broaden your audience and tell great stories.
Use Stories to Build Communities That Can Be Harnessed to Act
Technology provides platforms and tools but now, more than ever, social movements—online and offline—are built on the essence of our humanity.
Humans of New York Raises $300,000
A storytelling photographer widened his focus and raised more than $300,000 in a matter of days for Hurricane Sandy relief.
Bringing the Freedom to Marry for All to the National Level
Making marriage equality a reality nationwide with storytelling campaigns.
How To Win Your Year-end Appeal: A Storytelling Checklist
Ensure your year-end appeal meets its goals through effective storytelling.
You Have the Content, Now Create an Engaged Community
How to grow your community organically and with help from targeted advertising.
Knowing the Rules for Real-Time Response
Three best practices for engaging in conversations via social media.
Shareable Visuals Help Spread Your Stories
The Human Rights Campaign asked supporters to display its logo on their Facebook profiles and tell their stories about marriage equality—and millions answered the call.