Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.

We have to make our stories intrinsically connect with the audience.

If we can’t see what’s happening in our mind’s eye, we won’t feel anything. And it’s the feelings we remember first when we remember a story.

Make your stories simple and appealing.

How to use different archetypes to appeal to your audience's aspirations.

How to drive people to work towards a goal and support your cause through storytelling.

Tell your audience stories that matter the most to them.

How investing in technology, using online platforms and tracking metrics allows the true heart of the campaign to shine through.

Ensure your year-end appeal meets its goals through effective storytelling.

Three best practices for engaging in conversations via social media.

The Intersection of Sports and Impact Storytelling