Articles
The Power of Asset Framing
The Power of Asset Framing: A Conversation with Trabian Shorters.
5 Stories Nonprofits Should Be Telling on Social Media
Five stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.
The Storytellers Formerly Known as the Audience
We have to make our stories intrinsically connect with the audience.
Making Time for Story
I know we’re all on board for storytelling, but really, who has the time?
The Voyage and Return: A Framework for Stories about Learning
An alternative story map for when obstacles are too great for the first pass.
Writing for the Web: Developing Voice, Tone and Editorial Structure
Best practices to ensure your web copy is clear and compelling.
Tell Donors the Right Story With Your Annual Report
Survival, Success, Transformation: Maslow's hierarchy of needs can make your next annual report really sing for donors.
Nonprofit Photography: Ethics and Approaches
Best practices and tips on ethics and approaches in humanitarian photography for social impact.
How to Use Stories On Major Donor Visits
Four tips for telling better stories to major donors.
Your Mission Statement is Not Your Story
Your stories exemplify your mission, but are not bound by it.
Storytelling Adventures from the Amazon: The Beginning
When creating stories on a budget, planning, collaboration and flexibility are key to success
You’ve Got a Story. Now What?
Why a call to action is an essential part of your story—and how to create one online.
Making the Case to Invest in Story
6 campaign strategies to deliver a win for storytelling in your organization.
5 Storytelling Best Practices at the Heart of Humans of New York
Tell more stories from the heart.
Three Ways You Were Born to Tell Great Stories
Stories play a central role in how we make sense of our world.
Planning to Win: Build Rock-Solid Storytelling Campaigns
Free online tool for nonprofits building change campaigns.
Use Stories to Build Communities That Can Be Harnessed to Act
Technology provides platforms and tools but now, more than ever, social movements—online and offline—are built on the essence of our humanity.
Beyond the Comfort Zone: Telling Stories that Matter
There’s something about the prompt “tell me a story” that makes people think more about the limitations than the possibilities.