A Guide to YouTube

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A Guide to Measuring Impact on YouTube

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A Guide to Twitter

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A Guide to LinkedIn

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A Guide to Pinterest

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A Tale of Two Videos The difference between making a video and making an impact.

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The Backpack Journalist: Digital Storytelling on a Shoestring Why I left a corner office to become a backpack journalist.

Use Stories to Build Communities That Can Be Harnessed to Act Technology provides platforms and tools but now, more than ever, social movements—online and offline—are built on the essence of our humanity.

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What Are Archetypes and How Do I Use Them in Storytelling? Part II How to use different archetypes to appeal to your audience's aspirations

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The Science of Storytelling What makes a story great? How much power do stories hold?

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The 40/60 Content Rule: Less Time Writing, More Time Sharing 40% of your time should be spent creating content, while the remaining 60% should be spent promoting content.

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Storytelling Adventures from the Amazon: On The Ground When creating stories on a budget, planning, collaboration and flexibility are key to success.

Allies Against Slavery Uses Storytelling to Surpass Fundraising Goal Use different mediums to broaden your audience and tell great stories.

5 Storytelling Best Practices at the Heart of Humans of New York Tell more stories from the heart.

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Mining the Mindset of a Publisher We’re all publishers now, whether we know it or not.

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Repurposing Content: What’s Old is New Again Get extra mileage from your best stories.

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Make Video Part of Your Nonprofit Marketing Four strategies to enhance your video marketing.

Storytelling Adventures from the Amazon: The Beginning At the heart of your storytelling strategies are your allies.

You’ve Got a Story. Now What? Why a call to action is an essential part of your story—and how to create one online.

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Setting Up a Storybank A storybank is a mechanism for capturing and sharing stories in a variety of media.

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Stories Where Photos Do Most of the Telling Even when you have a good story, telling it on your website can be tricky.

A Single Story Does Not Change the World Tell your audience stories that matter the most to them.

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Turning Data Into Action (Not Just Dashboards) Adopt a data culture to back your storytelling.

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• Key Evaluation article

Best of Storytelling 2016 2016 didn’t just bring a rollercoaster of emotional events—it brought a series of stories that tugged at different heartstrings.

How To Win Your Year-end Appeal: A Storytelling Checklist Ensure your year-end appeal meets its goals through effective storytelling.

How to Incorporate Multimedia into Your Storytelling What is multimedia storytelling and why should you incorporate it into your content plan?

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Why the Small Stories Matter in Nonprofit Marketing Share moments of triumph and hope to fuel action from your supporters.

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