Replay: The Science of Story Building

While we know a great deal about why stories work, we don’t focus enough about what makes one story more compelling and effective than another. This fall, with support from the Knight Foundation, the University of Florida brought together 20 scholars from around the world to share their research about what makes one story more memorable, sharable, and inspiring than another.

These sessions were hosted by people who tell stories for a living—representatives from NPR, Fusion, and one of the world’s foremost environmental journalists. In this webinar, we show participants how to apply these insights to their own work, and tell stories that reflect the best of what science teaches us.

You’ll learn:

How to use the best of what we know from science to construct stories that are compelling, persuasive and memorable
How to construct narratives that create space for audiences to see their own values reflected
Where to find new insights that can inform effective story building

Related, on Storytelling for Good

When Your Story is No Longer Yours: Five Ways to Tell if an Attack on Your Reputation is Working Are you prepared to deal with and respond to unwanted attention?

1 Comment

Shaun Adamec

A Guide to Measuring Impact With Third Party Tools

1 Comment
2 Saved

The Storytelling for Good Team

5 Stories Nonprofits Should Be Telling on Social Media Five stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.

1 Comment
13 Saved

Julia Claire Campbell

Your Mission Statement is Not Your Story Your stories exemplify your mission, but are not bound by it.

2 Comments

The Storytelling for Good Team

Greenpeace Mobilisation Lab's Campaign to Free the Arctic 30 Infusing storytelling into advocacy campaigns.

2 Comments
4 Saved

Mob Lab Team

Rhythm: The Most Important Thing About Your Organization That You Don’t Understand Organizational rhythms have a fundamental effect on how we tell our stories.

3 Saved

Matt Locke