Put a Human Face on Your Organization

The Humane Society made its CEO, Wayne Pacelle, the main messenger on the nonprofit’s blog.

Choosing the right messenger is critical to storytelling success. The Humane Society made its CEO, Wayne Pacelle, the main messenger on the nonprofit’s blog, giving the organization a relatable human face.

In addition to using the CEO as the face of the blog, the Humane Society also nailed the basics of engagement-oriented blogging: Pacelle posted fresh content on the blog every week. Each post included numerous links to relevant, helpful resources and sites, which helped establish the Humane Society as a reliable source of useful information. Blog posts were easy to share, because they included a “subscribe” button at the top of each post and social media sharing buttons at the bottom. It was easy to support the cause with a click on a “donate” button at the top of every post.

Check out Wayne Pacelle’s blog.

RELATED ON STORYTELLING FOR GOOD

Organizational awareness tips, guides, and case studies.

Related, on Storytelling for Good

Knowing the Rules for Real-Time Response Three best practices for engaging in conversations via social media.

The Storytelling for Good Team

Community Foundation Two-Person Content Team A two-person content team at a small foundation nearly tripled its audience by crafting strategic stories designed to achieve specific goals.

1 Comment
6 Saved

Doug Hattaway

British Red Cross Uses YouTube Stars to Reach Teenagers 90% of individuals surveyed after watching the videos stated they felt more confident in their ability to help administer first aid.

2 Saved

Doug Hattaway

Tell Donors the Right Story With Your Annual Report Survival, Success, Transformation: Maslow's hierarchy of needs can make your next annual report really sing for donors.

1 Comment
1 Saved

Rachel Hope Allison

Making the Most of Your Best Stories Focus on a few great stories and build as many doors into them as possible.

3 Saved

Liba Rubenstein

A Guide to YouTube

1 Saved