Put a Human Face on Your Organization

The Humane Society made its CEO, Wayne Pacelle, the main messenger on the nonprofit’s blog.

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Choosing the right messenger is critical to storytelling success. The Humane Society made its CEO, Wayne Pacelle, the main messenger on the nonprofit’s blog, giving the organization a relatable human face.

In addition to using the CEO as the face of the blog, the Humane Society also nailed the basics of engagement-oriented blogging: Pacelle posted fresh content on the blog every week. Each post included numerous links to relevant, helpful resources and sites, which helped establish the Humane Society as a reliable source of useful information. Blog posts were easy to share, because they included a “subscribe” button at the top of each post and social media sharing buttons at the bottom. It was easy to support the cause with a click on a “donate” button at the top of every post.

Check out Wayne Pacelle’s blog.

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