Put a Human Face on Your Organization
The Humane Society made its CEO the main messenger on the nonprofit’s blog.
Choosing the right messenger is critical to storytelling success. The Humane Society's the main messenger on the nonprofit’s blog, giving the organization a relatable human face.
In addition to using the CEO as the face of the blog, the Humane Society also nailed the basics of engagement-oriented blogging: posting content regularly. Each post includes numerous links to relevant, helpful resources and sites, which helped establish the Humane Society as a reliable source of useful information and increase their site SEO. They use compelling images of animals they have rescued and the people who have helped in their efforts to advocate and change policy. The blog posts are easy to share and follow with links to donate, subscribe, and follow on social media.