For those of us in the social good space, the goal of our work is to create real and substantive change. We work tirelessly to help people, to stretch resources to their very limits, to bring hope into environments where it so rarely exists.
“Along the way we collect stories about the people and places we visit, the good deeds we observe, the lives that we sustain. These stories are the powerful product of our work.”
If you’re reading this, you know that storytelling is a compelling tool for inspiring action and change, for influencing thought leaders and decision makers. In the digital era, the shape and delivery of stories has shifted dramatically. The playing field has to be leveled. Long-form narrative and conventional journalism now share the stage with messages of 140 characters or fewer and images that disappear seconds after they are opened. While there have never been more ways to reach audiences, it has also never been more difficult to truly reach them.
All social impact organizations—philanthropy, business, nonprofit and others—have the ability to shift the dynamics in the social impact sector by bringing the right people and resources together. And that’s why we’re here—to bring you the tools and resources you need to tell meaningful stories.
Storytelling for Good will help you and your organization plan and execute a storytelling strategy—guiding you to the tools, resources, connections and case studies you need to become a storytelling organization. We hope you’ll contribute your own stories, case studies. We want Storytelling for Good to be a place you can come with big ideas that can be shaped into real and impactful stories for your organization.
As we created this site, we used it as an opportunity to emphasize where stories intersect with technology. The goal of this project is to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the well-being of people, places and ideas around the world. And we’re just getting started.