Key Lesson Establishing the Basics
Before we talk about a specific campaign or an individual story, let’s talk about the big picture. Stories can raise awareness about a cause, and motivate people to take actions that advance your cause. This all starts with defining your organization’s storytelling goals.
As you identify your goals, we will make recommendations about tools, content and logical next steps for building your storytelling strategy.
2. Which of these subjects does your organization work with?
Select all that apply
3. How large is your organization?
Select one
4. Which term best describes your organization?
Select one
5. What do you hope storytelling will help your organization achieve?
Select all that apply
Let's keep working!
Once you answer these questions, we will be able to provide customized recommendations about tools and contents for your storytelling strategy.
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Now that you've answered these questions about your organization, we can
provide customized recommendations about tools and contents for your
storytelling strategy.
Next up: Problems, Solutions and CTA
Your Narrative Framework
People
People you serve:
Your supporters:
The most important way this group can help you advance your cause:
The geographic makeup of your supporters:
Long-Term Goals
Problem
Solutions
Call to Action
Further reading, based on your answers.
The 40/60 Content Rule: Less Time Writing, More Time Sharing
- 4 Comments
- 6 Saved
Mining the Mindset of a Publisher
- 1 Comment
- 4 Saved
Best of Storytelling 2016
Greenpeace Mobilisation Lab's Campaign to Free the Arctic 30
- 2 Comments
- 4 Saved
Use Stories to Build Communities That Can Be Harnessed to Act
- 1 Comment
- 1 Saved
Your CEO as Master Storyteller
- 1 Comment
- 6 Saved
5 Stories Nonprofits Should Be Telling on Social Media
- 1 Comment
- 13 Saved
Repurposing Content: What’s Old is New Again
- 6 Saved
A Single Story Does Not Change the World
- 3 Saved