Showing 12 articles that are case studies

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Mamas Day: Recognizing a Profound Act of Community How investing in technology, using online platforms and tracking metrics allows the true heart of the campaign to shine through.
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Small Eveline Shen

Project Renewal Raises $80,000 With CauseVox and #GivingTuesday The growth of fundraising platforms and challenges has made it more important than ever for nonprofits to find that sweet spot of storytelling.

Small Rob Wu

Stop Telling Your Whole Story — And Other Tips From The Video Trenches Creating videos teaches us several lessons about effective storytelling. Here are six of the most important.
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Default Liz Norton

Greenpeace Mobilisation Lab's Campaign to Free the Arctic 30 Infusing storytelling into advocacy campaigns.
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Small Mob Lab Team

To Write Love on Her Arms Crowdsources Stories To Write Love On Her Arms (TWLOHA) encouraged supporters to share fears and dreams on Tumblr as part of a campaign to reach people with mental health…
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Small Kimaya Dixit

Humans of New York Raises $300,000 A storytelling photographer widened his focus and raised more than $300,000 in a matter of days for Hurricane Sandy relief.
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Small Kimaya Dixit

Storytelling With Data: A Children's Tale Taking a data-based visualization approach in your storytelling.
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Hatch The Storytelling for Good Team

British Red Cross Uses YouTube Stars to Reach Teenagers 90% of individuals surveyed after watching the videos stated they felt more confident in their ability to help administer first aid.
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Small Doug Hattaway

Bringing the Freedom to Marry for All to the National Level Making marriage equality a reality nationwide with storytelling campaigns.

Small Jessalyn Kiesa

Community Foundation Two-Person Content Team A two-person content team at a small foundation nearly tripled its audience by crafting strategic stories designed to achieve specific goals.
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Small Doug Hattaway

Trickle Up Shares Personal Journey in Email Campaign To show its supporters how microenterprises work, Trickle Up shared the personal journey of a person who benefited from its program.
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Small RJ Bee

UNICEF Uses Google+ to Share Stories From the Field UNICEF virtually convened activists, bloggers and students to share stories about issues affecting the Democratic Republic of Congo.
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Small RJ Bee