Map Program Outcomes to Key Performance Indicators

The Knight Foundation utilized specific KPIs to assess motivational power of storytelling.

The Knight Community Information Challenge provided grants for social impact organizations to help residents in their communities gain access to important news and information. The foundation used several KPIs to evaluate increases in the number of visitors to an informational website, as well as the number of people attending events and trainings. KPIs also measured the increase in comments and content uploads; people sharing information online; and people taking other actions online, such as making donations or signing up for contests.

Traditional evaluation tools were also used, such as interviews and surveys of community residents, to paint a more complete picture of the program’s impact on local communities.

Effective storytelling will motivate people to take actions like these. You can use KPIs like these to assess your storytelling campaigns.