Use Stories to Win the Inbox Battle
Oxfam utilized email to tell a moving story about a refugee caught in the grip of a crisis.
Following an armed conflict between Israel and Hamas, Oxfam staff went to Gaza to help address the humanitarian need. The organization needed to quickly raise a large amount of money to help families whose lives were affected by the crisis.
People on Oxfam’s email list received a vivid story of the grim conditions on the ground, which provided a clear sense of the stakes and the need for more funding. The email made a moving human connection by sharing the story of Enshira, a Palestinian sheltering in a public building as the water supply dwindled.

RELATED ON STORYTELLING FOR GOOD
Related, on Storytelling for Good
Developing Your Organization’s Voice and Tone
- 2 Saved
Use Tumblr to Collect and Spread Stories
- 3 Comments
Making Time for Story
- 9 Saved
Mining the Mindset of a Publisher
- 1 Comment
- 4 Saved
Humans of New York Raises $300,000
- 3 Saved
The Science of Storytelling, Part 1: Help Your Audience Understand Cause and Effect
- 1 Saved
Be the first to comment