A Guide to Measuring Impact With Google Analytics

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Strategic stories with compelling content will inspire people to learn more and get involved. Interesting, insightful stories will be shared by people with their far-flung social networks, and can drive traffic back to your own website—where you can engage them in your cause.

Google Analytics helps you analyze the traffic to your website and understand your online audiences. That information can help you tailor content and find new ways to grow your community of supporters.

Google Analytics shows you how many people visited your website directly, and from other websites, search engines and social networks. It can also show data on people coming to your site from display advertising, pay-per-click networks, email marketing and other digital sources.

Google Analytics displays a dashboard with a variety of useful information, such as what other website visitors came from, how long they stayed on your website and the pages they looked at. More features and in-depth data are also available for advanced users. The basic service is free, and a premium version is available for a fee.

You can refer to Google’s in-depth guide on how to use its analytics tool.

RELATED ON STORYTELLING FOR GOOD

• Evaluation Toolkit

EXTERNAL RESOURCES

• Stories Worth Telling by the Meyer Foundation