A Guide to Measuring Impact With Google Analytics

Strategic stories with compelling content will inspire people to learn more and get involved. Interesting, insightful stories will be shared by people with their far-flung social networks, and can drive traffic back to your own website—where you can engage them in your cause.

Google Analytics helps you analyze the traffic to your website and understand your online audiences. That information can help you tailor content and find new ways to grow your community of supporters.

Google Analytics shows you how many people visited your website directly, and from other websites, search engines and social networks. It can also show data on people coming to your site from display advertising, pay-per-click networks, email marketing and other digital sources.

Google Analytics displays a dashboard with a variety of useful information, such as what other website visitors came from, how long they stayed on your website and the pages they looked at. More features and in-depth data are also available for advanced users. The basic service is free, and a premium version is available for a fee.

You can refer to Google’s in-depth guide on how to use its analytics tool.

RELATED ON STORYTELLING FOR GOOD

EXTERNAL RESOURCES

Related, on Storytelling for Good

Best of Storytelling 2016 2016 didn’t just bring a rollercoaster of emotional events—it brought a series of stories that tugged at different heartstrings.

Small Eliana Reyes

Are We Setting the Bar Too High on Telling Stories with Data? Rigorous data gathering and analysis can get in the way of effective storytelling.
  • 3 Comments
  • 1 Saved

Small Beth Kanter

A Guide to Measuring Impact on Tumblr
  • 1 Saved

Hatch The Storytelling for Good Team

Making the Case to Invest in Story 6 campaign strategies to deliver a win for storytelling in your organization.
  • 1 Comment
  • 6 Saved

Small Neill Coleman

A Guide to Measuring Impact on YouTube
  • 3 Saved

Hatch The Storytelling for Good Team

The 40/60 Content Rule: Less Time Writing, More Time Sharing 40% of your time should be spent creating content, while the remaining 60% should be spent promoting content.
  • 4 Comments
  • 6 Saved

Small Garth Moore