A Guide to Measuring Impact on Tumblr

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You can encourage people to check out your stories by posting images and text on Tumblr, which connects your stories to a community of people who like to create and share content. Tumblr users can quickly raise the visibility of your storytelling and help you expand your online community.

What actions can your audience take on Tumblr?

On Tumblr, users can interact with your content mainly by following, liking and reblogging. Users can also reply and ask questions, if you have turned on those options in your Tumblr settings. Tags (which work like hashtags) help users navigate and find your content.

What can Tumblr tell me about my audience?

Tumblr’s analytics tool, Activity, is simple and easy to use. It lets you graph the activity on your blog, view your top Fans and Posts, and view all of your recent notifications.

This basic tool stores and displays data for no longer than a month. If you require longer-term metrics, you will need to use a third-party tool like Union Metrics.

Google Analytics can also be used with Tumblr for free to get an in-depth analysis of your metrics. Instructions to use Google Analytics with your Tumblr account are available here.

RELATED ON STORYTELLING FOR GOOD 

• Engagement Toolkit

EXTERNAL RESOURCES

• Stories Worth Telling by the Meyer Foundation