A Guide to Measuring Impact on Twitter
What online actions do you want your audience to take on Twitter?
When users Follow you, your reach increases. Other actions users can take in response to your story include Retweeting, Replying and Favoriting. These actions indicate engagement.
- Favorite. Increase engagement.
- Follow. Increase reach.
- Reply. Increase engagement.
- Retweet. Increase reach and engagement.
Hashtags help to organize your Tweets and track conversations around it. When users use your hashtag, it increases reach and visibility of your stories.
How can I measure Twitter interactions?
Twitter has its own analytics tool to help measure and track impact. The tool enables you to measure 1) Tweet activity and 2) Followers.
- Direct Message. Increase engagement.
- List. Increase engagement and reach.
Beyond Twitter’s native analytics tools, third-party paid tools like Hootsuite Analytics, Radian6, Brandwatch and Buffer provide reports for Twitter. To get valuable insights into your reach, engagement and outcomes, third-party tools are a convenient and timesaving option.
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